John Deneen E

Answers That Can Help Get the Creative Wheels Rolling By John Deneen E-commerce is a lot like philosophy—questions are answered only by asking more questions. The following are some frequently asked questions (FAQs) that are pertinent to inquire about your Web-inclusion program. Now that Web orders comprise 20 percent to 25 percent of most catalog orders, does it still make sense to manually enter these orders? While there will be some upfront costs associated with developing the programs and systems to automate the process, the question really involves whether this is the time to do it. One major cataloger reports that

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