John DelMauro

SourceMedia, publisher of American Banker, this month introduced SuperBanker, a mobile Web-based game that was played by attendees at the Best Practices in Retail Financial Services Symposium in Boca Raton, Fla. The company said the game—which awarded points to players for networking with other attendees, visiting exhibitors and answering trivia questions about conference content—was played by 40 percent of the more than 500 attendees at the event. They accessed the game via an American Banker Events app on iPhones, Android phones or the mobile Web.

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