John Callan

Heather Fletcher is senior content editor with Target Marketing.

The Postal Service isn’t getting much love these days. It lost almost $16 billion last year. When it tries to close post offices or nix Saturday delivery, all it gets is a fight from Congress. But never fear, USPS. The greeting card industry’s got your back. It’s pushing a list of more than 100 cost-cutting measures it thinks can keep everyone—including itself—in business. To really deliver a story like this, I immediately call my sources at Stationery Trends Magazine. That’s stationery with an “e” of course. Editor Sarah Schwartz says the greeting card industry has enough challenges, without all the

Do we need a Post Office? That is the question I will be asking when I keynote and moderate PostalVision 2020, a one-day conference in Washington on June 15 along with Google’s Vint Cerf and other players and experts from the industry.

Do we need a Post Office? That is the question I will be asking when I keynote and moderate PostalVision 2020, a one-day conference in Washington on June 15 along with Google’s Vint Cerf and other players and experts from the industry.

As mail volume continues to plummet and more Americans use the Internet to pay bills and keep in touch, Google executives, social media experts and some of the most passionate tech evangelists are planning to meet in Crystal City in mid-June to sort out how to save and remake the nation’s mail delivery service.

Ever since marketing dashboards became popular in 2007-2008, marketers have been optimizing them to meet their needs. Rather than having the systems be dumping grounds for data, users are adding functionality from analytics to cross-departmental communication capabilities to make the systems as useful as possible.

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