John C. Norling

Heather Fletcher is senior content editor with Target Marketing.

It would seem that “tell the truth” would be a simple rule for online marketers and their friends to follow, but the Federal Trade Commission finds it has to elaborate for brand endorsers. And John C. Norling, an attorney from Phoenix-based Jennings, Strouss & Salmon, elaborates on those explanations.

While a strong online presence benefits both businesses and customers, it creates a host of legal issues for businesses and their online marketing strategies. As new technology continues to emerge, new issues will arise and, as a result, businesses that choose to engage in digital advertising will need to remain vigilant of, and current with, new and revised regulations

More Blogs