John Ardis

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.

Online affiliate marketing has evolved into a “love it or hate it” strategy, leaving many marketers torn. How can marketers work to grow affiliate-related revenue, new customers and leads in a world that’s already decided “fewer affiliates are better”? A few bold voices are suggesting a Renaissance in this tried-and-true strategy.

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