Lawrence M. Kimmel has stepped down as CEO of the Direct Marketing Association, effective immediately. Kimmel, who has led the trade association since August 2010, was given a three-year contract at the time of his hire. Kimmel will take on the title of president emeritus of the DMA and will serve in a senior advisory capacity. Linda A. Woolley, the DMA's executive vice president of Washington operations, will serve as interim CEO while the organization considers its leadership options.
John A Greco
Robert "Bob" Allen has been named recipient of the Mal Dunn Leadership Award, presented by the Direct Marketing Club of New York. The award will be presented to Allen at the club's Sept. 16 luncheon event in Manhattan. Allen, who served as president-CEO of cataloger and e-commerce company Vermont Country Store from 1994 until his retirement in 2005, was called on to serve as the interim president-CEO of the Direct Marketing Association in February, following the abrupt resignation of John A. Greco in January.Allen served DMA as its administrative head until this month, when the association named former ad
The Direct Marketing Association today announced the immediate resignation of President & CEO John A. Greco, Jr. The news comes almost three months to the day after the association headed off a proxy fight led by board member Gerry Pike during DMA09.
Tongues were wagging at DMA07 in October, following Direct Marketing Association (DMA) President and CEO John A. Greco, Jr.’s announcement of the organization’s new Commitment to Consumer Choice (CCC) program. The program also could be referred to as “Consumers Compel Competition.” After all, steps that restrict a company’s ability to communicate marketing offers directly to consumers pretty much require that company to up its game on other levels to avoid a falloff in revenues. But as the DMA knows, marketers don’t have much of an alternative. Fifteen states proposed state do-not-mail registries or other limitations on direct mail in 2007, a 375 percent increase over