Joel

Direct mail rule number one: get their attention. Rule number two: next get involved in the mailing with both image and copy. The latest 6-1/4" x 11" magalog from Sears fulfills those two rules. Frankly, it hits them out of the park in a dead-on, back-to-school effort aimed at teenagers and their parents (Archive code #910-171613-0807B).

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