Joel Quadracci

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the DMA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York and Marketing Idea eXchange, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

Once, there was a Constitution-ordained, universal delivery service of hard-copy, print communications called the United States Postal Service. It was affordable, reliable and the most efficient of its kind in the world. Direct mail was its bread and butter, and many brands that sought to find and keep customers in a very targeted manner used the service avidly.

QuadDirect, a division of Quad/Graphics, Inc. (NYSE:QUAD), is setting new records in direct mail production and distribution savings at its Effingham, Ill., facility following a multimillion- dollar investment in new commingling mailing and inline manufacturing equipment and systems. A year-long expansion project—including two additional high-speed letter sorters for commingling operations—has helped make the 579,000-square-foot facility a direct mail powerhouse in Quad's expanding direct mail platform.QuadDirect, a division of Quad/Graphics, Inc. (NYSE:QUAD), is setting new records in direct mail production and distribution savings at its Effingham, Ill., facility following a multimillion- dollar investment in new commingling mailing and inline manufacturing equipment and systems. A year-long expansion project—including two additional high-speed letter sorters for commingling operations—has helped make the 579,000-square-foot facility a direct mail powerhouse in Quad's expanding direct mail platform.

Eugene Raitt, the Direct Marketing Association's chairman of the board, is stepping down in early May, seven months into what was to be a year-long term.

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