One of the things you notice when you cover the direct marketing industry is just how many people in it feel that this is what they were meant to do with their lives. They, and hopefully you reading this, feel passionate about it.
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Mobile is one of the fastest-changing channels in marketing today. CTIA-The Wireless Association reports that 96 percent of U.S. adults own a cell phone; 37 percent of those are smartphones, according to The Nielsen Company's latest numbers, up from 28 percent in November 2010.