Joe Pych

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

When marketing pros provide advice, marketing practitioners listen. One of the high points of the New York marketing community calendar each year is the Silver Apple Gala hosted by the Direct Marketing Club of New York. The fete toasts the business and industry leadership success of honored individuals.

“The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails,” goes the quote from leadership guru John C. Maxwell. It’s good advice to keep in mind at the present, when many of the usual challenges of marketing direct are becoming more and more difficult to tackle. With the cost of just about everything going up, businesses aren’t going to have any easy options for cutting back. Staying strong during a down economy and a rapidly shifting marketing environment requires not only efficiency from every member of the team, but also the exploration of new ideas and ways

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