People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorite sites, since I need to keep up myself. So, here are my top B2B marketing resources — including how-to, research insights, prognostications, and opinions from knowledgeable experts
Content marketing is generally practiced by brands that already have firm identities, but their use of content marketing has its own cognitive dissonance. Is it doing good or doing evil? Do its creators know? Its inherent struggle is based on monetization, in more ways than one.
The book "Killing Marketing," the latest from Joe Pulizzi and Robert Rose, says this: “We must kill marketing that makes a living from accessing audiences for short bursts of time so they might buy our product."
Businesses are sending more email than ever, yet email engagement and conversions are still stable, and in some cases improving. Why is that? The content keeps getting better. Here are three trends in email marketing content that are helping keep audiences clicking.
What do industry experts think are the top trends in content marketing? Find out in this video — filmed at Content Marketing World in September — featuring Joe Pulizzi, the founder of Content Marketing Institute, Sonya Bradley, CMO of Visit Sacramento, and Vishal Khanna, director of marketing and communications for HealthPrize Technologies.
Joe Pulizzi, an author and the founder of Content Marketing Institute, has been nicknamed "The Godfather of Content Marketing." Earlier this month, Target Marketing attended the Content Marketing World conference in Cleveland, and had the chance to talk with Pulizzi about the challenges content marketers face and his No. 1 piece of advice when creating a content strategy.