The Senate passed a U.S. Postal Service reform bill on Wednesday. The chamber voted 62 to 37 on the bill, which aims to restructure the mail service and protect it from bankruptcy. It needed 60 votes or more to pass. Opposition was mostly, but not completely, Republican. The legislation, S. 1789, now goes to the Republican-controlled House, though the chamber is unlikely to consider the legislation in its current form. The postal reform bill, called "21st Century Postal Service Act of 2012," was sponsored by Sen. Joe Lieberman (I-Conn.) with Sens. Scott Brown (R-Mass.), Olympia Snowe (R-Maine) and …
Direct marketers are feeling pressured on old as well as new fronts. "Privacy and postal are at the top of our concerns," said Linda Woolley, executive vice president of Washington operations at the Direct Marketing Association. A few days before the DMA's March conference in Washington, the Obama administration issued its final report on consumer privacy. The Federal Trade Commission's "Protecting Consumer Privacy in an Era of Rapid Change" proposed a number of protection practices and said the advertising industry has been slow to police itself.
The Direct Marketing Association (DMA) applauds Senators Joe Lieberman (I-CT), Susan Collins (R-ME), Tom Carper (D-DE), and Scott Brown (R-MA) for introducing a bipartisan postal reform bill, “The 21st Century Postal Service Act of 2011” (Act) today.
After reading the letter enclosed in the direct mail piece created for the Senator Joe Lieberman 2004 campaign, you can't help but feel a sense of pride swell up inside. Why? Because the letter requests that readers become "ambassadors" for Lieberman; to go out there, interact with coworkers, friends, family or whomever will listen, and tell them why Lieberman is your man. It encourages readers to use their voices to influence what is the most voted-on election in the United States--the Presidential election. In sum, part of this mailing's call to action is a call for action. "We wanted this mailing to