Joe Laufer

Why more credit card marketers ARE using premiums companies spend $23 billion annually on premium, incentive and promotion programs, and the industry continues to grow, it was announced at the Premium Show recently held in New York. Premiums are more than just inexpensive pens and watches—many different types of incentives can be offered and should be tested. A good premium can boost your response and more than pay for the added cost. Financial service firms are among those marketers using premiums to attract and retain customers. According to Joe Laufer, director of corporate development at Hanig and Co., the company has provided

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