Joe Keenan

Rob is Editorial Director for CT Lab at NAPCO Media.
Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.

Social media pantsed Nordstrom, and jacketed the retailer with criticism for its $900 mud-splattered denim duo of jacket and jeans. This, despite the brand’s Teflon-coated ability to deflect presidential ire after pulling First Daughter Ivanka Trump’s clothing line from its shelves a few months ago.

Jonathan Wu, co-founder and COO of Touch of Modern, explains the company is “a very big believer in mobile.” The e-commerce retailer's mobile sales have gone up from 10 percent to 70 percent, according to Wu. Take a page out of Wu's book and strengthen your mobile stratgey in the following ways.

Let’s face it. In a world dominated by e-commerce giants such as Amazon, it’s getting harder and harder for retailers to get the casual online shopper to actually complete a purchase — despite the fact that consumers are visiting e-commerce sites in record numbers.

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