Social media pantsed Nordstrom, and jacketed the retailer with criticism for its $900 mud-splattered denim duo of jacket and jeans. This, despite the brand’s Teflon-coated ability to deflect presidential ire after pulling First Daughter Ivanka Trump’s clothing line from its shelves a few months ago.
Jonathan Wu, co-founder and COO of Touch of Modern, explains the company is “a very big believer in mobile.” The e-commerce retailer's mobile sales have gone up from 10 percent to 70 percent, according to Wu. Take a page out of Wu's book and strengthen your mobile stratgey in the following ways.
Let’s face it. In a world dominated by e-commerce giants such as Amazon, it’s getting harder and harder for retailers to get the casual online shopper to actually complete a purchase — despite the fact that consumers are visiting e-commerce sites in record numbers.