Target Marketing took some time to chat with Alan Zamchick, vice preisdent of list management for Media Horizons Management about how he entered the list business, who his mentors were, what challenges he has faced in the industry and more.
The Direct Marketing Club of New York's annual Silver Apples awards luncheon is always a treat. The who's who of direct marketing in the NYC area—and beyond—turn out to have a few drinks, a few laughs, some lunch, some business talk, and the chance to honor our industry's best-in-class leaders. The 2005 Silver Apple winners certainly fit the bill: Ken Altman, Kay Cassidy, JoAnne Monfradi Dunn, Robert Edmund, Joe Furgiuele, Murray Miller, Chris Paradysz, and corporate winner, Boardroom Inc. Capitalizing on the NYC connection, Boardroom's Executive Vice President Brian Kurtz gave an acceptance speech that borrowed the "Late Night With David Letterman" show's