Joe Boland

Heather Fletcher is senior content editor with Target Marketing.

On Tuesday afternoon, Target Marketing Publisher Drew James removed his spectacles and donned a T-shirt and shorts in preparation for having a freshly prepared, ice-filled and sloshing bucket of ice water poured over his head for the benefit of the ALS Association. If that sounds familiar, it's because the association reports in a news release titled "Ice Bucket Challenge Still Going Strong" that as of Wednesday, many existing and 637,527 new donors gave $31.5 million to the charity between July 29 and Aug. 20—compared with $1.9 in donations during the same time period in 2013.

This AARP package perfectly executed the tactic of an involvement device. Joe Boland, managing editor of FundRaising Success, explains how this mailing asked donors to fill out a questionnaire, sign a petition and make a donation, placing the donor at the center of this mailer which brought in huge sums. For access to thousands of other direct mail packages in 200 industry categories, visit www.whosmailingwhat.com today.

The central hub for any nonprofit organization in today’s world is its website. It is where donors go to learn more about your organization, research, sign up and even donate. That’s what makes having an engaging, user-friendly website so critical for fundraisers. At the seventh Annual Bridge to Integrated Marketing and Fundraising Conference last week in National Harbor, Md., three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website VisitorOpens in a new window.” Here are the first eight strategies

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Book Now! Great Deal If You Book in the Next 30 Days! Loud, in-your-face travel brochures urging consumers to get ready for that next vacation, ASAP! We've all seen them, and with the economy in shambles and consumers pinching pennies, there's never been a more inappropriate time for such initiatives.

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