Joe Biden

Joe Biden now joins Jeb Bush, President Donald Trump, Google, Marketo, and Dell in notable domain name foibles. While the Democratic presidential candidate’s domain got purchased by Trump’s reelection campaign, most of the names on that list simply forgot to renew domain names.

On Nov. 22, 1963, consultant Paul Goldberg—with a huge mailing for Consumer Reports going out across the country—was having lunch with two colleagues at the Café Carlyle in New York. The maître d' came over to the table to report that President Kennedy had been shot.

When then presidential candidate Barack Obama used text messaging to announce his selection of a running mate, the event signaled a coming of age for mobile, particularly short message service (SMS), as a direct marketing channel. That the content of the SMS announcement—Joe Biden of Delaware was Obama’s choice—was trumped by leaks to the traditional media made the method of delivery no less significant. The campaign successfully used a promotion to build an opt-in mobile database of more than 3 million supporters with whom to communicate and motivate for the longer haul.

Marketers and fundraisers still are talking about all of the new ways that the Obama campaign used online channels to net new, young constituents. While e-mail and Web 2.0 methods are valid avenues to pursue, direct mail remains an integral channel, with response rates that are much higher than those of e-mail.

Marketers and fundraisers still are talking about all of the new ways that the Obama campaign used online channels to net new, young constituents. While e-mail and Web 2.0 methods are valid avenues to pursue, direct mail remains an integral channel, with response rates that are much higher than those of e-mail.

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