JoAnne Dunn

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

The last time the Direct Marketing Association held its annual conference in San Diego, it was 2009, we were all amid The Great Recession, and having been recently thrown out of a job, money was just too tight to attend on my own. Since then, marketing has changed—a lot—and the U.S. economy overall is in better shape than it was. Folks, looking back, we avoided a Depression

If anyone ever tells you that there are no rock stars in the field of data and analytics, you can tell them that they’re absolutely wrong. On Monday night, “Spreadsheet Psychic” Nate Silver held a huge audience spellbound during his presentation on the “future” of predicting the future with big data ... Nate pointed out that bad things can happen when marketers and investors put too much trust in faulty data. For example, during the market crash of 2008, many investors relied on incorrect assumptions

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