Jo Berg

The double postcard posterboard format has always contained the postcard element under a glassine panel. Otherwise, the postcard might get pulled off in the middle of mail handling. With a little ingenuity, however, you can get rid of the tricky, expensive glassine. Forbes magazine's most recent control features the double postcard perforated directly to the bottom edge of the posterboard (205FORBES1198). The double postcard stays in place with repositionable glue that attaches the back panel to the posterboard. Designed by Jo Berg (with collaboration on copy from the magazine's circulation department), the self-mailer "...takes advantage of great Forbes covers and space for promotional

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