Jim Sterne

Does Your Web Site Pass Muster? By Brian Howard The dot-com crash notwithstanding, your Web presence should be part of your business plan, regardless of your business goals. Sure, it comes with all sorts of problems, but no other tool is as adept at task-accomplishment. And no channel provides anywhere near the wealth of analytic data. But since the Web is still a relatively new medium, there is no shortage of models and postulates for how to run a site. Spend any time on the Web and you'll find that many of them are dead wrong. Like most companies with a Web

By Brian Howard The dot-com crash notwithstanding, your Web presence should be part of your business plan, regardless of your business goals. Sure, it comes with all sorts of problems, but no other tool is as adept at task-accomplishment. And no channel provides anywhere near the wealth of analytic data. But since the Web is still a relatively new medium, there is no shortage of models and postulates for how to run a site. Spend any time on the Web and you'll find that many of them are dead wrong. Like most companies with a Web site, you probably could be doing a

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