Jim Richard

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.

When it comes to direct mail marketing, there’s more to communicating your message than just words. And yes, you’re hearing this from a writer. Your mailing format also contributes to your success or failure. If your experience is primarily digital — creating emails or digital content — it’s worth familiarizing yourself with the subtle and not-so-subtle advantages of direct mail.

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