Having been happily self-employed for half my marketing career, I hesitate to give career advice. But when asked, I have plenty of opinions to share on how to grow and thrive as a marketing professional. Here are 10 tips for your career in marketing that I wish someone had shared with me years ago.
With a tip of the hat to Barbara Walters, I’d like to introduce the 10 most fascinating people who brought new ideas and energy to B-to-B marketing last year.
The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association, on his Internet radio show. Our conversation got me thinking: Why is the Holy Grail of marketing ROI so tough to achieve in business markets? And what can we do about it?