Jim Lynch

Pete Carney, President of Carney Direct, is extremely excited about the prospects of what he believes to be "the most accurate, up-to-date, comprehensive B-to-B database to ever go live on the market. We are pleased to welcome this property to our organization and look forward to working with the direct marketing community on behalf of zoominfo."

By Hallie Mummert Next month, the postal rates will rise again for the second time this year. Here's a little more salt for the wound: In the past seven months, your postage costs most likely have increased by an average of $14/M to $16/M for letter-size mailings and $18/M to $33/M for flat-size mailings. Is it any wonder that managers and brokers of alternate media programs are seeing more interest in these less costly alternatives to solo direct mail? "Anytime you see an increase on a fixed cost of doing business or a declining of response rates, you will find mailers

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