Jim Kenney

Julie Greenbaum is a contributor to Printing Impressions

Heather Fletcher is senior content editor with Target Marketing.

Marketing moves to where consumers convert, so political ads are moving in droves to Facebook. When I wrote “How Trump Won” in January 2017, the Trump campaign’s digital director credited Facebook as the fundraising powerhouse. Last week, The New York Times’ headline was “How Trump Is Outspending Every 2020 Democrat on Facebook.”

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