Jim Cannella

Los Angeles-based entertainment company House of Blues Entertainment (HOB) prides itself on being ahead of the curve, both in its mission—to celebrate diversity of cultures and music—and as an enterprise in general. Home to live music of all genres, the first House of Blues opened its doors in Cambridge, Mass., in 1992 and now has venues throughout the United States and Canada. One of the first companies to make music available for download, its latest technological leap forward is the mobile marketing initiative it launched a year ago—partnering with wireless and broadband communications provider Motorola and more recently mobile marketing service company Soapbox Mobile.

Los Angeles-based entertainment company House of Blues Entertainment (HOB) prides itself on being ahead of the curve, both in its mission—to celebrate diversity of cultures and music—and as an enterprise. Home to live music of all genres, the first House of Blues opened its doors in Cambridge, Mass., in 1992 and now has venues throughout the United States and Canada. One of the first companies to make music available for download, its latest technological leap forward is the mobile marketing initiative it launched a year ago—partnering with wireless and broadband communications provider Motorola and more recently mobile marketing service company Soapbox Mobile. After

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