Jill LeMaire

According to Epsilon's 2012 Holiday Trend Report, creating pre- and post-holiday strategies that leverage consumer segmentation strategies will help marketers break through the holiday noise and drive online and in-store purchases. Based on analysis of the 2011 holiday season, the research examines channel-specific trends, the days of the week and weeks that are best for reaching consumer, as well as how these trends compare to previous years.

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