Jessica Bowman

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

SEO is unlike any discipline in your company. It influences your content, designs, and UX. At companies that are extremely focused on SEO, it also influences public relations and social media. However, according to Jessica Bowman, other teams within the company often don’t know how or when to work with the SEO team.

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