Jessica Bennett

Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.

Maybe it all started with AOL Instant Messenger when they were teens. They created acronyms like PIR (parent in room), 9 or PAW (for parents are watching), and other secret shortcuts to secure their privacy. This new technology changed the way they communicated, disrupting the late 1950s teen telephone culture celebrated in the famous "Bye Bye Birdie" number, "Telephone Hour," that spread the word about Hugo and Kim getting pinned. And of course, cultural norms have changed since the "Telephone Hour" participants asked, "Did he pin the pin on? Or was he too shy?"

Facebook COO Sheryl Sandberg's Lean In Foundation doubled down on the controversy it created by defending its "help wanted" ad for an unpaid intern. The ironies could not be more delicious: Sandberg has an estimated net worth of $400 million. She sold $91 million in Facebook stock earlier this month. And the entire point of "Lean In"—the book and the foundation—is women should be more ambitious, press harder for their own success and not be afraid to ask for better compensation. The original Facebook message has become a totem for Sandberg's critics, i.e. everyone who believes advice from rich people

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