I've been covering marketing for almost a decade now between Target Marketing and Catalog Success (not to mention some work with EM+C, All About Email and a few others). One word I say far less than I ever thought I would is "advertising."
"When your agenda is the entire company's agenda, that is a different way to think," said Phil Fernandez, chairman and CEO of Marketo. "You're now driving the entire company's agenda." ... Or are you? The thing about all these new roles for marketers is that a lot of them don’t necessarily need to be in the hands of marketers.