Jeremy Smith

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.

Everybody loves a good .gif, right? Those animated, looping images are sure to instill a smile or garner a quick laugh when you light on one online. So one would think that they would translate naturally to advertising on social media, no? The answer is a definite ... "Maybe." After Facebook quietly began testing a handful of .gif advertisements in possible preparation for adding them to its arsenal of ad options, it got me thinking about what it means to be a responsible .gif marketer.

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