Airbnb, Priceline and Expedia are garnering more consumer attention than traditional hotel sites, and those travel marketers are fighting back with big “book direct” digital and social media campaigns. Loyalty, they say, is rewarded with the lowest possible rates.
Auto companies think better marketing is the trick to wooing the youth—but they're forgetting we're broke. This morning, Salon attended a panel discussion at the advertising and marketing firm Ogilvy devoted to the question of whether millennials want to buy cars, or whether the sort of seismic generational shifts documented by Joel Stein in Time meant that Detroit was in trouble. The invitation from Ford, which had put on the event, told us the goal: “use data, trends and expertise to show that Millennials aren’t just a bunch of PBR-drinking hipsters who spin vinyl and ride bikes.” We were trepidatious