Jennifer Kendra

Huge Market, Small Window Just as many women feel the clock is ticking when it comes to getting pregnant, so should marketers feel the time crunch when it comes to reaching expectant moms. The reality is: Women generally are in-term for just nine months. That’s less than one year for this emotionally charged group to make decisions about what types of products—from prenatal vitamins and maternity wear to family cars and baby gear—are worth buying. For companies looking to sell to this market, this means targeting expectant mothers in a highly influential way, and by the quickest means possible. The good news: The

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