Jeffrey Chester

Facebook’s move to allow marketers to import consumer lists obtained through data broker companies, announced on Wednesday, met with substantial concern from privacy advocates due to the amount of data the companies hold on consumers. Facebook said it would expand its custom audiences tool to allow advertisers to use data obtained through the data brokers Acxiom, BlueKai, Datalogix and Epsilon to market to specific users on its platform. Many large advertising platforms were already allowing marketers to use lists provided by data brokers. But Jeffrey Chester, the executive director of the Center for Digital Democracy, still felt that Facebook’s move

The Federal Trade Commission is coming for Google. That’s the latest insight from sources close to the matter, who say that the agency may fine Google upwards of $10 million for allegedly skirting Safari privacy controls. The source, who spoke with Bloomberg, wants to remain anonymous because he is not authorized to speak on the record about the matter.

The Web giant announced Tuesday that it plans to follow the activities of users across nearly all of its ubiquitous sites, including YouTube, Gmail and its leading search engine. Google has already been collecting some of this information. But for the first time, it is combining data across its Web sites to stitch together a fuller portrait of users. Consumers won’t be able to opt out of the changes, which take effect March 1.

More Blogs