Jefferson

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

This past Sunday on CNN, eight Democratic contenders debated the issues and each other. Tonight, the 10 declared Republicans are going to take on each other in the same venue before a national TV audience. In the words of the CNN press release: Due to the historical nature of presidential debates and the significance of these forums to the American public, CNN believes strongly that the debates should be accessible to the public. The candidates need to be held accountable for what they say throughout the election process. I watched the Sunday evening Democratic debate, growing more and more depressed for two reasons:

When I was growing up, driving in the hot summer without air conditioning in the car was something you got used to. Imagine a family of five or six on summer vacation driving west or east across the South Dakota Badlands in 110-degree heat with no air conditioning. Whew! In 1931 at the height of the Great Depression, a young pharmacy graduate and his wife arrived in the tiny town of Wall, South Dakota with $3,000 and opened a drug store on Main Street. Ted and Dorothy Hustead agreed that if they could not make a go of the business within five years, they would

I write this the day before Ronald Reagan’s funeral, 10 minutes after this alert popped up in my inbox: 3:46 AM offers@zephermedia.com Remembering Ronald Reagan The prior weekend, TV news had a nervous breakdown. In Normandy, France, the highly emotional commemoration of the 60th anniversary of D-Day was in progress. A large contingent of 80-year-old men who had saved the world were saying good-bye to each other and to France for the last time. When word came from California that Ronald Reagan was dead after his long, sad bout with Alzheimer’s, TV news went into Reagan frenzy, totally eclipsing

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