B2B sales and marketing people have always understood that it’s an account that buys, not an individual. And further understood that certain key accounts will produce the lion’s share of any company’s revenue. So, going to market through account-based strategies is standard B2B operating procedure.
Click above/below to view this webinar, originally offered as a session at the All About eMail 2011 Virtual Conference & Expo.
Email Acquisition Best Practices for B-to-C and B-to-B Marketers An email database is the backbone of a successful email-marketing program, so there's better time than now to beef it up. This session will discuss best practices for both b-to-c and b-to-b email acquisition, and topics discussed will include promoting email opt-ins in all of your media channels, as well as how to use transactional email messages and social networking for email acquisition. You'll leave this session armed with all the information you need to launch a successful email acquisition program.
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