Jeff Pedowitz

Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools around the world. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain's BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.

Ruth is a guest blogger at Biznology, the digital marketing blog. Email Ruth at, follow her on Twitter at @RuthPStevens, or visit her website,

B2B sales and marketing people have always understood that it’s an account that buys, not an individual. And further understood that certain key accounts will produce the lion’s share of any company’s revenue. So, going to market through account-based strategies is standard B2B operating procedure.

Click above/below to view this webinar, originally offered as a session at the All About eMail 2011 Virtual Conference & Expo.

Email Acquisition Best Practices for B-to-C and B-to-B Marketers An email database is the backbone of a successful email-marketing program, so there's better time than now to beef it up. This session will discuss best practices for both b-to-c and b-to-b email acquisition, and topics discussed will include promoting email opt-ins in all of your media channels, as well as how to use transactional email messages and social networking for email acquisition. You'll leave this session armed with all the information you need to launch a successful email acquisition program.

Click here to view today!

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