Jeff Hoffman

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.

A customer asks you (and your competitors) to quote a project. You'll write an email, draft a proposal or book a meeting in response. Next, you'll pitch. You'll use Jeff Hoffman's "why you, why you now" approach to create urgency. But what if you, instead, politely declined the "cattle call" by asking questions?

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