Jeff Hellinga

Consumers are tuning us out. Now What? by Jeff Hellinga No Matter Where they turn, today's consumers are bombarded with advertisements and promotions. Marketing messages are everywhere: in mailboxes, on TV, from telemarketers and on computer screens. The fight for consumers' attention is getting fiercer, and it's forcing many marketers to increase their efforts any way possible. The most common solution historically has been for marketers to increase the size of their lists. After all, a bigger universe means more targets. But when hundreds of direct marketers expand their universes, the result can be overwhelming: According to The Wall Street Journal,

More Blogs