As a taxpayer and resident of New York City, it was hard to see Amazon reverse its decision to locate in Long Island City — the part of Queens that sits opposite Manhattan, across the East River.
Even pessimistic marketing thought leaders believe more than 100 million viewers caught the Super Bowl ads. For marketers like SunTrust Banks and Mercedes-Benz, it’s been the best place to announce initiatives that can then live on other marketing channels.
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream — and this time it was Carly Simon. I literally went to bed the next night hoping for a Roberta Flack visitation.
The world of marketers is changing quickly. Emotionally driven advertising projects from fictional "mad men" like Don Draper have given way to more data-reliant "map men" — able to navigate a strategy using data and analytics — like Amazon founder and CEO Jeff Bezos. Now a new factor is changing the game: Artificial Intelligence (AI).
Competition is about to heat up among healthcare insurance providers. In perhaps the first stage of marketing its proposed nonprofit entity providing healthcare insurance to employees of Amazon, Berkshire Hathaway and JPMorgan Chase, the companies jointly entered the healthcare insurance provider market in a big way on Tuesday.
Brick and mortar aspirations for Jeff Bezos and his e-commerce giant are reportedly growing at an exponential rate — or they’re not, depending on which news websites you frequent. But the headline is one that will make any individual, whether they cover the retail industry or not, stop and think for a second: Amazon is, at the very least, interested in the idea of purchasing Target.