Jeanniey Mullen

Joe Keenan is the executive editor of Total Retail.

Much to the surprise of many, email has not been replaced by another form of written communication. I can recall about 12 years ago, when I began writing research about email marketing, that many people were suggesting to me that instant messaging would replace email. We've all heard similar arguments more recently about SMS, texting, and social messaging replacing email.

To kick off yesterday's All About eMail Virtual Conference & Expo, presented by eM+C, Jeanniey Mullen, chief marketing officer for digital magazine publisher Zinio and founder of the Email Experience Council, presented her nine rules for driving email marketing success. Here's a look at Mullen's list.

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