The floor at a DMA convention has a greater collection of direct marketing experience and talent than just about anywhere else in the world. I didn't make it into as many sessions this year as I have in years past, but I spent a lot of time on the floor talking to exhibitors and marketers. Some trends certainly emerged form those conversations. I have no hard data to back these impressions up, but this is what I heard on the floor.
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico