Jay Stocki

Politicians may argue about the state of the economy, but the consumer knows best—and confidence among consumers is finally at or above pre-recession levels. With 10 million Apple iPhone 6 devices sold during their introductory weekend, the auto industry enjoying its best third quarter in years, and forecasts for this holiday season predicting a 4 percent to 4.5 percent increase in retail sales, now is the time for marketers to be aggressive to capture market share.

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