Jay Rockefeller

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

For the record, Scott Howe is in favor of regulation in the consumer data space. The CEO of Acxiom is not, however, a fan of the current bill being put forth in Congress and, speaking to a crowd at the Rutberg Global Summit in Atlanta today, said the outcome if the bill sponsored by Sen. Jay Rockefeller, D-W.V., passes will be worse than the worst part of the Affordable Care Act. Just as Howe applauded the intent of the ACA to offer better access to healthcare, he supports the data bill's intent to give people better data protection

Members of Congress, and even the White House, seem to forget or ignore that their very own campaigns depended on the flow of information about citizens and individuals and population segments to inform their campaigns. Their respective elections prove that data and marketing in concert are very effective, especially for incumbents. Yet listen to a few among our leaders, and you'd think data-driven marketing is a consumer privacy problem begging for a government solution

Privacy advocates and trade groups are clashing over how to build consumer protections into the fast-growing data broker industry as they await the results of two long-running investigations that could shape Washington’s approach to the sector. Both the Federal Trade Commission and Senate Commerce, Science and Transportation Committee launched studies of data brokers last year, seeking information about how the firms operate and do business. The reviews, which are ongoing, have targeted companies including Acxiom, Experian and Datalogix, which collect information about people from sources online and offline and sell it to other businesses

Even as it defends the National Security Agency’s controversial Internet surveillance programs, the Obama administration has been working on legislation to boost online privacy safeguards for consumers. The fact that the administration is trying to advance such a measure—amid reports that the government can access people’s online communications—speaks to growing tensions with Europe over privacy. Top European Union officials have called for tighter data rules for U.S. Internet companies, and a base-line privacy bill would strengthen the administration’s hand in negotiating with Europe

The Senate passed a U.S. Postal Service reform bill on Wednesday. The chamber voted 62 to 37 on the bill, which aims to restructure the mail service and protect it from bankruptcy. It needed 60 votes or more to pass. Opposition was mostly, but not completely, Republican. The legislation, S. 1789, now goes to the Republican-controlled House, though the chamber is unlikely to consider the legislation in its current form. The postal reform bill, called "21st Century Postal Service Act of 2012," was sponsored by Sen. Joe Lieberman (I-Conn.) with Sens. Scott Brown (R-Mass.), Olympia Snowe (R-Maine) and …

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