Medium has a lot to offer content marketing professionals. It’s like a content marketplace, blogging platform and social media network all in one. Many content marketers think of Medium first as a place for promoting their own content. But the wealth of knowledge being shared by other content marketing experts should earn it a spot as one of your bookmarked websites in its own right.
In honor of the newest addition to the Harry Potter family, I’ve compiled a roundup of magical beastly marketing blogs that you should definitely check out!
We've already arrived in August, and this has been one busy whirlwind of a summer. Between major elections, summer vacations and Pokemon catching, we've all had our hands full. Point being, it's entirely possible you missed out on some quality, free marketing education.
It happens. You do your best to satisfy your customers, to deliver on all of your promises, provide great customer service and create CRM: Customer Relationship Magic. ... And then someone starts to complain. Maybe you screwed up and the complaints are justified. Maybe it's a malcontent. Maybe it's a loon. How do you handle them?
Yesterday morning we posted a recent video I shot about the genius of Jay Baer's "The Mom Test." See, I appreciate what I call "intuitive marketing." Numbers are important, but I've never been great with them. Concepts, however, resonate with me. It's the human parts of marketing.
Wouldn't it be great if we could all create marketing that is so fantastic, it becomes inextricable from the brand experience? What if those experiences were seamless between your audience's blended physical and digital worlds? It's what marketing coach Jay Baer calls "utility."