Jay Baer

Andrea Syverson is the founder and president of creative branding and merchandising consultancy IER Partners. For 20+ years, Andrea’s joy has been inspiring clients with innovative approaches to branding, product development and creative messaging. She’s the author of two books about brand building and creating customer-centric products that enhance brands: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators. You may reach her at asyverson@ierpartners.com.

Medium has a lot to offer content marketing professionals. It’s like a content marketplace, blogging platform and social media network all in one. Many content marketers think of Medium first as a place for promoting their own content. But the wealth of knowledge being shared by other content marketing experts should earn it a spot as one of your bookmarked websites in its own right.

We've already arrived in August, and this has been one busy whirlwind of a summer. Between major elections, summer vacations and Pokemon catching, we've all had our hands full. Point being, it's entirely possible you missed out on some quality, free marketing education.

It happens. You do your best to satisfy your customers, to deliver on all of your promises, provide great customer service and create CRM: Customer Relationship Magic. ... And then someone starts to complain. Maybe you screwed up and the complaints are justified. Maybe it's a malcontent. Maybe it's a loon. How do you handle them?

Yesterday morning we posted a recent video I shot about the genius of Jay Baer's "The Mom Test." See, I appreciate what I call "intuitive marketing." Numbers are important, but I've never been great with them. Concepts, however, resonate with me. It's the human parts of marketing.

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