Given the popularity of time capsule apps and products similar to Timehop and FutureMe, marketers should consider incorporating a similar concept into email campaigns. Marketers already trigger emails based on abandoned carts, weather and sporting events, so deploying triggered emails based on purchases from one or more years ago is an obvious next step.
Email deliverability is a serious issue for marketers, even at the world's largest companies, thanks to sophisticated reputation tracking and blacklists provided by the top four Internet service providers (ISPs): Gmail, Hotmail, Yahoo and AOL. Unfortunately, there are many email marketers misinformed about deliverability practices. Here are five common myths
Unless you've been disconnected from the Internet, you probably know that over the next few weeks, Gmail will be rolling out a new feature for sorting incoming messages. Launched in 2004, Gmail has become one of Google's most successful entities outside of its core search and advertising businesses. In fact, Gmail's steady user growth has proved that email messaging is anything but dying, as many people outside of marketing have claimed.