Jason Cirillo

Don’t dismiss video game play merely as a rite of adolescence. It represents a booming market that is seeing increases in the number of games available, types of systems and number of people playing. Research shows that most players are between the ages of 18 to 34; however, a recent study by Netherlands-based JuniorSeniorResearch suggests that 51 percent of teens under the age of 15 play video games. Demographics point to a decidedly male market willing to shell out big bucks in pursuit of its hobby. According to the NPD Group, a market research firm based in Port Washington, N.Y., total U.S. consumer spending

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