Jared Fogle

Heather Fletcher is senior content editor with Target Marketing.

On Monday — the same day that Americans learned processed meat may cause cancer — Subway earned a top Google Trends spot for its news that the chain will phase out antibiotics in meat. Even on Twitter, the brand earned praise from consumers who paid far less attention to this from CNN: “Former Subway pitchman Jared Fogle pays $1 million to victims.”

by Ivan Levison Smart marketers spend a lot of time deciding how to "position" their products or services in the consumer's mind. And well they should. There are a HUGE number of ways to position any product, and success depends on finding just the right one. For example, if you're selling software, you can position your application as: * The cheapest * The most feature-rich * The easiest to use * The choice of power users * The right choice for novices * The securest And on and on . . . If you DO choose the right positioning for your

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