Direct Marketing Day @ Your Desk is proud to announce its all-star morning keynote panel. Taking on the hottest marketing topics of the day starting at 10:15 a.m. on March 15, these four industry leaders will speak about “Truth, Lies and Marketing”: Jared Blank, Vice President, E-Commerce, Tommy Hilfiger; Jordan Cohen, Vice President of Business Development, Pontiflex; Dennis Dayman, Chief Privacy and Security Officer, Eloqua Corporation; and Nicole Delma, Chief Data Officer, RCRD LBL.
You’ve been planning your holiday season strategy since last spring, but it’s not too late to introduce a few ideas to help you get the most from the so-called fifth quarter. Here are five last-minute initiatives you can implement in time to move the holiday sales needle. Use new mover data to acquire new customers. More than 3 million U.S. consumers will relocate between now and Christmas—about 400,000 a week. A recent Epsilon/GfK Group survey finds new movers spend an average of $7,300 on move-related goods and services, including home electronics, appliances, housewares and furnishings. Survey respondents said existing customer relationships exerted little,