Janine Popick

Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

VerticalResponse … announced the results of an exclusive survey on how much time and money small businesses spend on social media. The company surveyed 462 small businesses on how much time they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time. VerticalResponse also inquired about marketing budgets. The data are compiled in an online social media marketing infographic … "Our survey confirms that small businesses are understanding the value of social media," said Janine Popick, VerticalResponse CEO/founder. "They're spending more time doing it, and investing more

Julie Andrews sang about them in The Sound of Music. Oprah had them as an annual event on her show. Now it's time to add Reggie's favorite "email things" to the list. Let's take a look at interesting and unusual approaches to email marketing that could inspire you.

Today marks the launch of a new community resource aimed at small businesses that are interested in growing their email marketing lists — thereby increasing their sales. The VerticalResponse List Building Bank is a community for small businesses to post tips and tricks while learning more about new and improved list building tactics from their peers as well as the experts at email marketing company VerticalResponse.

SAN FRANCISCO — Janine Popick wants to make sure you get even more daily e-mails in your inbox. Don't hate her. It's her business. Her company, VerticalResponse, helps 40,000 small businesses send e-mail marketing campaigns to their customers

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