Janice Knopp

Testing political fund-raising efforts is tricky business. Not only must you consider seasonality; the political tenor of the time plays a role in the success or failure of a given mailing. So there's a bit of extra guesswork involved in determining the relative effectiveness of a mail piece. This effort (608RENACO0603) from the Republican National Committee (RNC) is new to the Archive, and employs a format not seen in political mail in quite some time. With a return address that reads "Republican National Digest," this 10" x 14" fold-over self-mailer with perf-off BRE is done up like a newsletter. Starting with a

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