Eco-friendly plastic mail turned out not to be an oxymoron for The Park People, Friends of Milwaukee County Parks, which sent out the recyclable direct mail for an event commemorating its 30th anniversary. The nonprofit environmental group mailed thousands of invitations for its third annual Green Gala on GreenVue, a new product from the custom mail company ShipShapes of Park Forest, Ill.
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico